Social networks are showing their ability to attract customers for your business. Surprisingly, most small business websites have neglected the importance of incorporating their social media connections into their website. Don’t worry, there are some simple things that you can do to start integrating the social media outlets you use into your website today.
- Encourage a more social experience.
Encourage people to share the content that is posted on your website. Choose “emotionally intelligent words” – meaning that you select the words that represent the personality of brand and appear conversational. Get people to talking about what you want them to talk about.
- Raise the bar on content quality.
Content is key; isn’t that the old saying? It still rings true today. Think about it. People don’t want to share your content unless they have a reason and even then… it needs to be good. You should strive to make the content that you post usefull. It’s also important to use graphics, videos, and other media to make your content more appealing.
- Incentivize when possible.
By incentivizing your visitors with gamification features such as badges, counts and stars, you play to an innate need to compete and win. Ask yourself what can be tweaked on your site to incentivize sharing. Maybe it’s something as simple as ratings or voting.
- Actively seek customer feedback.
When was the last time you asked your visitors what they wanted to see next? Whether it’s asking them to vote on the next feature you build or to choose a product they’d like to see you sell, don’t underestimate the power of feedback. Crowdsourcing on your site can help encourage users to be social both with you and each other.
- Track diligently and make adjustments.
You might believe that some brands are just more likely to win in social engagement than others, but that is rarely the case. Success often comes down to a more strategic process of testing and making adjustments.
All of these concepts can be integrated by us here at True Media Concepts.