Why do you think we listed this first? On the web, an impression is made almost as quickly as your website gets loaded. If the website looks old, outdated, or it looks like you didn't put effort into it, a potential customer probably won't read a word.
Think about how you research your own purchases. Do you stick around on a website that looks bad? Or do you quickly hit the back button and look at another website in your list of search results?
Most consumers research what they are going to buy and who they are going to buy it from before they leave their driveway. If you don't have a website then you are already out of the game.
These days, the internet is the number 1 place to find information about products and services that you want to buy. Seeing as how YOU are HERE now, researching a website purchase, I bet you will agree. No more Yellow Pages.
No matter what business you are in, you have competition. Other business who want the same customers that you do already have websites. What will set you apart from them?
If you don't have a website potential customers may never even know you exist. If you do have a website but it's not professional, potential customers will more than likely dismiss you as irrelivant, completely based on that first impression.